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E-Commerce Profitability: Online Merchandising Using Microsoft® Office FrontPage® 2003 (Courseware Library) (MOC54010A)
Building a profitable e-commerce site takes more than design and technology. For an e-commerce site to succeed, it has to merchandise products effectively. Microsoft® Office FrontPage® 2003 features make building a site accessible to millions; yet for managers, marketers, and e-commerce entrepreneurs with a vested interest in achieving and optimizing sustainable profitability, organizing and displaying products and product information to appeal to customers and lead directly to a purchase decision is a deep challenge. This course, formerly course number 4010, leads students with intermediate-to-advanced FrontPage skills through a way of thinking about online merchandising—how to present ...
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Building a profitable e-commerce site takes more than design and technology. For an e-commerce site to succeed, it has to merchandise products effectively. Microsoft® Office FrontPage® 2003 features make building a site accessible to millions; yet for managers, marketers, and e-commerce entrepreneurs with a vested interest in achieving and optimizing sustainable profitability, organizing and displaying products and product information to appeal to customers and lead directly to a purchase decision is a deep challenge. This course, formerly course number 4010, leads students with intermediate-to-advanced FrontPage skills through a way of thinking about online merchandising—how to present products effectively online and boost sales. The primary goal is to introduce best practices that will enable the students to improve sales, lower costs, and build better customer relationships, which alladd up to better Web site profitability. At Course Completion After completing this course, students will be able to:
Identify correlations between both the company's business goals for the site and the goals a customer has when visiting the site. Organize the site's navigation to present a product mix that addresses both the company's business goals and the customer's goals. Layout product pages that give the customer the information needed to lead directly to a purchase decision. Plan and prioritize content areas on product pages to boost sales by offering appropriate cross-link (selling related items), upwelling (selling higher-priced items), and product support. Analyze traffic and sales data and synthesize to improve the customer experience and focus on revenue-producing results.
